In the first six days, Melania Trump sold almost 22% of all digital assets.
As the United States geared up for its Independence Day festivities, Melania Trump, the country’s former First Lady, unveiled a patriotic Solana-based NFT collection.
However, the public response has been less enthusiastic than expected with only a fraction of the NFTs finding buyers.
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From the 3,000 digital assets introduced on June 29th, a mere 647 found their way into buyers’ collections. This figure doesn’t account for an additional 500 NFTs, set to see daylight on July 4th.
The collection, aptly named the “1776 Collection”, showcases six distinctive designs, each reflecting American patriotic symbols. Available at a rate of $50 each, these designs were intended to resonate with potential buyers nationalistic sentiments.
According to the Fox News report from June 29th, Melania Trump’s office described the NFT series as a celebration of “American ideals.”
Each of the 500 pieces in a design carries an embedded audio track playing patriotic tunes. For example, the design featuring the Statue of Liberty sets the backdrop for the US national anthem, The Star-Spangled Banner.
While sales remain underwhelming, it is noteworthy that part of the proceeds from the “1776 Collection” is earmarked for a cause. Proceeds will support the “Fostering the Future” initiative, a non-profit project led by Trump. The initiative aims to provide scholarships in computer science to children transitioning out of foster care.
While Melania Trump’s NFT fails to find its audience, her husband’s venture into NFTs was far more successful. On April 19th, Donald Trump unveiled the “Trump Digital Trading Cards Series 2” collection, which sold out in less than 24 hours.